Updated: Apr 8
About the creation of REZ
CEO, Larry Edinger, and his son, Justin Edinger, Handing out free REZ samples.
What is REZ?
Rez is a natural, plant-based beverage made with turmeric, glucosamine, antioxidants, electrolytes, vitamins & Minerals. REZ has 0-sugar, 10-calories, 1-carb, non-GMO, Vegan, gluten free and kosher.
How REZ started
REZ was started in 2015 when we were vending machine operators. At that time, we were operating in over 12 school districts and that was when the Obama Food Rules started in schools. We thought that most food and beverage companies would adapt product for schools, they didn't. That is when we decided to make a beverage that could be sold in High Schools. When operating vending machines, it is like having a convenience store, you know what sells and what doesn't. Our goal was to create a beverage that fits the criteria of the rules, good for you and tasted great.
Over time and with several changes we have made REZ. When the pandemic hit last year we had a major challenge staying on the shelves in stores. Consumers didn't go food shopping anymore, they went into stores and got what they needed and got out quickly. As we were trying to figure out how to market under the new conditions, we realized that we had more immune supporting ingredients than any other beverage on the market. Redesigned the label and sales have been growing month over month.
In addition to the immune support, REZ is also diabetic friendly and works very well as a sugar free cocktail mixer.
REZ is ran by a small group of guys and their families out of Hillsdale, NJ.